TVS Motor Company announced its alliance with Mayor Servicios Socieda Anonima (MASESA), a Guatemala based company, known for its stronghold in the two-wheeler and Tuk-Tuk market in the Central America region.
The alliance is part of TVS’s plan to expand and strengthen its presence globally especially in Central America, South East Asia and Middle East. Through this alliance, MASESA will develop exclusive TVS Motor Company products in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica. MASESA currently operates through a network of 500 touch points and 583 service centres throughout the region.
This venture will see various products from TVS’s stable which include the Scooty Zest 110, Wego 110, StaR HLX 100/125, Sport 100 ES, Phoenix 125, Stryker 125,110 and TVS King DLX sold through MASESA’s widespread network.
Commenting on the occasion, R. Dilip, Sr. Vice President International Business of TVS Motor Company, said “We are very pleased to partner with a well-known company such as MASESA, which has a rich experience and immense knowledge of the market and the needs of customers in this region. The unique network of distribution that MASESA has developed makes them the best strategic ally for TVS Motor Company. With this alliance we will be able to personalize our value offers and provide the right products for our future clients throughout Central America and consolidate our presence in the area.”