Royal Enfield today announced the launch of its apparel and riding gear range, exclusively for women in India.
The products will be available at its digital retail platform and at selected stores in Delhi, Bangalore, Ahmedabad and Kolkata. Women can choose from a vast collection of riding jackets, trousers, gloves & helmets with a complement of t-shirts, shirts and jeans. The apparel range starts from Rs 700 and goes up to Rs 14000 and has been crafted keeping in mind the riding habits of the female customers and the varied weather conditions across the country. The clothing range has been designed to aspire yet make accessible for women in their pursuits of exploration.
Speaking about the newly launched lifestyle apparel range for women, Puneet Sood, Head – Apparel Business, Royal Enfield said, "Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles and encompasses our range of apparel and riding gear too. Therefore it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible, to support them in their pursuits of exploration. Our Protective and Lifestyle Apparel stand for Safety, Comfort and Style, something that we have incorporated in this range as well. We are happy to launch our range of women's riding gear and apparel and aim at enhancing the motorcycling experience for women riders’”
Royal Enfield apparel will bring the women rider’s stories through a digital campaign in order to promote the launch. The digital campaign ‘Deeds Not Words’ will kick off on June 16.