TVS Srichakra has announced the entry of their tyre brand Eurogrip in European markets. The Eurogrip Bee Connect series of tyres will be the first tyre to launch in European markets after R&D conducted in TVS Srichakra’s product design and development centre in Milan, Italy which was set up for developing tyres suited to the European rider’s needs.
The Eurogrip Bee Connect series of tyres is a scooter tyre that will be available in 40 different sizes to fit the various rim sizes available on scooters in Europe. The tyres have been designed and developed after rigorous testing at indoor facilities and outdoors on various roads, surfaces and even racetracks.
After the Bee Connect, the company has plans to launch a variety of tyres including off-road biased knobby tyres and street tyres that would be suitable for medium to big displacement motorcycles. The company will also offer tyres in radial and cross ply construction. The launches of these tyres are lined up in the next few months.
Commenting on the launch of TVS Eurogrip tyres in Europe, P. Madhavan, EVP, sales and marketing, TVS Srichakra, said, “Our entry into the prestigious European tyre market is a testimony to our three decades of experience and specialization in the two-wheeler tyre category and is a step towards building Eurogrip as a strong global brand. Our focus is to deliver quality tyres and develop a robust business infrastructure that can help us cater to the needs of our partners and customers in the European market. The new products introduced in Europe will also be launched in the India replacement market as well as all the countries where TVS Srichakra has established a distribution network.”
It’s a proud moment to witness an Indian brand make its way into international markets. In recent times we have also seen the company diversify and get involved in Indian motorsport with the MMSC Endurance Motorcycle Endurance Race 2021.