BMW Motorrad India has commenced the BMW Motorrad Safari 2021. The tailormade platform is curated exclusively for BMW Motorrad customers so that they can properly explore and understand the full potential of their beloved machines while also exploring the serene landscapes that India has to offer.
BMW Motorrad has planned over 50 different Safaris in 2021, all exploring different parts of the country. The Safaris will see participants tackle various types of terrains and offering a bit of everything, including off-roading, highway riding and corner carving around the mountains. Participants will receive daily briefings and BMW Motorrad support crew will assist with luggage, technical issues, and provide medical aid, roadside assistance, off-road training when the Safari demands it and accommodation as well. Each safari will consist of two to five days and will be led by expert trainers and tour managers.
One can contact their nearest dealership to register themselves for the Safari 2021 and is open exclusively for BMW owners across the country. Other prerequisites for eligibility include a valid riding license, a well-maintained bike and proper riding gear. Participants can also bring along a pillion for the Safaris.
The first Safari of 2021 was a desert safari which saw participants explore the trails of the Thar desert from Jaipur to Bikaner and was conducted from January 29-31. The participants also received off-road training and other drills from BMW Motorrad International Instructors Academy (IIA).
Speaking about the BMW Motorrad Safari 2021 in India, Vikram Pawah, President, BMW Group India said, “At BMW Motorrad, we are passionate about helping BMW Motorrad owners to Make Life a Ride. Owning a BMW Motorrad bike opens a world of experiences for our customers to explore one’s passion for travelling, discovering new terrains and enjoying a sense of freedom. Our aim is to continuously grow the BMW Motorrad community and riding culture here in India and the BMW Motorrad Safari will create outstanding moments, stories and journeys for everyone who is a part of it.”
The BMW Motorrad Safari 2021 is a great initiative that shows customers that the brand cares not only about sales but also about customer satisfaction, a significant chunk of which can be achieved from such experience rides. It is a great way to get more riders involved and help them improve their riding skills.