Words: Shubham Choukse
Peter Mackenzie, Managing Director, Harley Davidson, Greater China has now also been assigned the role of the Managing Director, Harley-Davidson India. He is based in Shanghai and will be managing his work with frequent travel to India. In India, Mackenzie will be responsible for domestic sales, dealer network management, marketing, service and operations activities to expand the company’s presence in the country. Manish Agarwal, Country Manager, Harley-Davidson India, will be providing full support to Mackenzie in India.
“India is a strategic market for us in line with our company strategy to build the next generation of Harley-Davidson riders globally. I am confident that Mackenzie will provide strong leadership to the team to grow the reach and impact of our brand, as we expand our dealership network in the country to support our business and give loyal and new customers greater access to our brand,” said Marc McAllister, Vice President and Managing Director, International Markets, Harley-Davidson Motor Company.
Before starting his stint at Harley-Davidson in 2010, Mackenzie had been working for almost 25 years in the field of business development for automotive manufacturers.