TVS Eurogrip displays premium range of tyres at the 2021 EICMA Motor Show

TVS Eurogrip is looking to crack the tyre market in Europe, as part of its ambition to become a global giant in the two-wheeler tyre industry. At the 2021 EICMA Motor Show in Milan, TVS Eurogrip was one of the few homegrown manufacturers to showcase its lineup of premium tyres. These tyres cater to a large audience who put their tyres through many applications, such as city usage, track riding, long-distance highway touring, and off-road usage.

This lineup of premium tyres have been developed jointly between the research centres of TVS Eurogrip in India and Italy, for European and Asian markets.

The BEE range of tyres were on prominent display at TVS Eurogrip’s stand in the EICMA Motor Show, which will cater to the widest range of audience with over 40 sizes available. The BEE Connect has been developed especially for scooters, while the BEE Sport and BEE City are meant for commuter and low-displacement motorcycles. The PROTORQ EXTREME and ROADHOUND were also on display which are meant for high-performance motorcycles and track usage. Additionally, TVS Eurogrip also introduced the CLIMBER XC, JUMBO XT and JUMBO GT range of on/off-road tyres, meant for motocross and off-road trails.

P Madhavan, Executive Vice President, TVS Eurogrip, said, “We are happy to have been part of the EICMA 2021 show this year to display our latest range of two-wheeler tyres, this reinforces Eurogrip’s focus to expand to overseas markets and deliver technologically superior high-performance tyres.”

TVS Eurogrip is making strides as a global tyre manufacturing giant, and more recently, it got signed on as a technical partner for the TVS One Make Championship. Click here to read more about it.