TVS Apache RR 310 rides into Asphalt 8: Airborne

TVS Motor Company has partnered with Gameloft to introduce its flagship bike, the Apache RR 310 into the Asphalt 8: Airborne mobile game. Starting from December 15, 2022, players worldwide can compete in the superbike tournament category in the game with the RR 310. This makes TVS Motor the first Indian two-wheeler manufacturer to bring a virtual racing experience of its motorcycle to Gameloft’s Asphalt 8. The TVS Apache RR 310 integration in Asphalt 8: Airborne can be experienced in Career, Player vs Player and Multiplayer modes

Commenting on the partnership, Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “TVS Motor Company is excited about its partnership with Gameloft for brands, as it brings TVS Apache RR 310 in the popular gaming franchise - Asphalt 8: Airborne. TVS Apache series has been instrumental in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z. We are sure that this collaboration with Gameloft will help in increasing the awareness for TVS Apache brand, targeting a new set of audience while engaging online with our customers. With initiatives like these, TVS Apache has become one of the fastest growing brands in its segment, and continues to demonstrate its focus on bringing innovative platforms to connect with the customers.”

Speaking on the integration, Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands, said, "TVS Motor is a great partner and we are excited that they are joining us for the first time in this new competition. With this new partner, we are thrilled to bring new innovation and exclusivity to the game, creating a deeper connection with the TVS Motor brand and the Asphalt franchise community.”