UM’s Motorcycle club: ROAR, concludes its first motorcycle tour to Ladakh

Words: Shubham Choukse

ROAR- Rebels On A Renegade is UM’s motorcycle club with 18 chapters across India. It has recently concluded its first ever motorcycle tour to Ladakh – the Hi-land Quest. The ride witnessed 18 riders from across the country. The 15 day long ride started in Delhi covering Manali, Sarchu, Leh, Hunder and finally concluded in Chandigarh covering a total distance of 2300km.

Speaking on the occasion, Mr. Rajeev Mishra, CEO,UM Lohia Two-Wheelers Pvt. Ltd said, “We were quite excited to organize the ‘Hi-Land Quest’ as it was our first long distance expedition with ROAR. Not just the customers but we were also equally looking forward to test the durability of our motorcycles there along with the fact that it’s the most breath taking terrain on the planet, one that not only tests machines but also man! The ride was an absolute success, and we’re proud of our customers, motorcycles and our team that led this ride, ensuring everyone had a fabulous time. We’re looking forward to having more customers for next year’s Hi-Land Quest.”

The ROAR club was formed 10 months ago, and now has its reach across the country via its 18 chapters. With the help of the dealerships the club has been organizing breakfast and overnight rides for customers twice a month.