Shining sales for the Honda CB Shine

It has been eleven years since Honda first introduced the CB Shine to the Indian market and it has been the market leader for over eight years. In April 2017, the CB Shine has set a new benchmark – the only 125cc motorcycle to sell more than lakh units in a single month.

Honda sold 1,00,824 CB Shines in April 2017, which is a 51 per cent growth from its sales record of last year. Honda attributes the growth in sales to the AHO and BS-IV upgrades along with its HET technology and the Low Rolling Resistance tyres that are found on its SP model.

“CB Shine is the most important motorcycle brand in our line-up. Driven by continuous innovation, CB Shine brand alone contributes 55% to Honda’s motorcycle sales. Such is the shine of the brand with Honda’s high quality and reliability that today every second 125cc motorcycle customer in India is buying a CB Shine,” said Yadvinder Singh Guleria, Senior Vice-President – Sales and Marketing of Honda Motorcycles and Scooters India.