Harley-Davidson inaugurates a new dealership in Bengaluru

Words: Shubham Choukse

Further strengthening its footprint in south India, Harley-Davidson India has inaugurated a new dealership in Bengaluru, Karnataka. The new dealership – Bison Harley-Davidson, is situated in Koramangala area of Bengaluru, it is the third dealership in the city and the largest in the state. Spread across an area of 7000 square feet, the dealership will offer all the models available in the company’s India line-up, in-addition to a wide range of parts, accessories and merchandise.

“We are thrilled to launch Bison Harley-Davidson in Bengaluru. This has been a result of the encouraging response from riders in the market. As a brand, Harley-Davidson has always promoted the sport of leisure riding across the length and breadth of the country. We aim to expand our footprints across the country through a stronger outreach and welcome more riders into the Harley-Davidson family,” said Peter MacKenzie, Managing Director, Harley-Davidson Motor Company.

Bison Harley-Davidson is the 27th dealership of the company in India. Headquartered in Gurgaon, Haryana, Harley-Davidson now has dealerships across all the major cities in the country.