Harley-Davidson brings in new initiatives to help customers through the lockdown
Hot on the heels of certain manufacturers opting in for contactless experience at service stations and dealerships, Harley-Davidson has also stepped in to join the venture. Needless to say, Harley Davidson will be adhering to all the safety guidelines directed by the government to ensure maximum safety. The company is offering benefits to their esteemed customers, as a small compensation for the difficult situations faced during the lockdown.
Harley-Davidson has begun a home delivery programme, where they can begin the buying process online. It also gives them the leverage to access all the details about the bike including the price break-up and meaning that customers only need to contact their nearest dealer for a final negotiation only. In addition to this, Harley is offering its customers a 30-day extension on the warranty period, if it expired during the lockdown. The company is also offering customers a 60-day extended planned maintenance programme, for those who fall under Harley Davidson Financial Services (HDFS). Harley-Davidson India also rolled out a digital program called, ‘Passport to Freedom Online’. It is a web series made in partnership with some notable names in the motorcycling segment. The programme is accessible to all Harley-Davidson customers and includes — a training session on improving riding skills, better handling of bikes at low speeds and awareness about the road signs and signals.
Speaking about the new idea Sajeev Rajasekharan, Managing Director – Asia Emerging Markets and India, Harley-Davidson, said, “For an experiential brand like ours, it is critical to stay engaged with customers and enthusiasts continuously, keeping them hooked to the brand. We have introduced a number of initiatives to keep them motivated and look forward to riding.”
As the world returns to some form of normalcy, it is important for manufacturers to take every precaution they can to reduce the spread of the coronavirus. Harley-Davidson has joined the list of manufacturers that are actively putting measures in place to do so. The brand has also pledged to support the PM Cares fund to help fight against Covid-19. On the other hand, the enthusiastic community of Harley-Davidson owners are doing their bit by organising charitable rides to fund the relief programme for the ongoing coronavirus pandemic.
