Ashish Raorane is the new face of Luminox in India  

Luminox, the Switzerland based adventure sports watch manufacturer, on 11th July announced that Ashish Raorane, motorcycle rally rider will be their Indian brand ambassador.

Ashish Raorane has gained popularity amongst the motorcycling rally community by competing professionally, nationally and internationally in rallies such as the Raid de Himalaya (2015), Desert Storm rallies in 2016 and 2017, PanAfrica Morrocco 2018 and currently holds the 14th rank in the world championship of the Baja Rallies. He is now preparing to compete in the 2021 Dakar Rally and Africa Eco Race 2020.

On being introduced as the brand ambassador for Luminox in India Ashish Raorane said, “So I fell in love with Luminox watches and later learned that one of the first things that the brand ever did was to make its watches available for special operations groups including the Navy SEAL’s, and I am happy to have them on board towards my goal of the Dakar Rally 2021”

Luminox has presence in over 70 countries and has always channelled focus towards supporting the adventure sports community in India, The company feels Ashish is the embodiment of their brand’s values and hence the partnership is apt.

Luminox is the original self-powered luminous watch and is the watch of choice for U.S. Navy SEALs, the ICE-SAR, Lockheed Martin’s F-117 Nighthawk stealth and other jet fighter pilots, elite forces and professional divers worldwide.

Words by Karan Ramgopal