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Suzuki Motorcycles India launches second phase of #KamPeetaHai campaign

Suzuki
Suzuki
The campaign focuses on the fuel efficiency of the Access 125 scooter in a humorous way

After receiving good response from the public for its #KamPeetaHai campaign for its Access 125 scooter, Suzuki has extended the campaign to its second leg. Three different ads put the spotlight on the attractiveness of the scooter to focus on its fuel efficiency with a dash of humour. The scooter is based on a steel underbone frame and is powered by a 124cc engine that makes 8.58bhp and 10.2Nm of torque.

On the campaign launched for the scooter, the EVP of sales and marketing, Suzuki Motorcycle India, Sajeev Rajasekhran said, “Suzuki Access 125 is one of the bestselling scooters in the 125cc segment in the premium product category in India. Post the success for ‘Kam Peeta Hai’ TVC, we have now rolled out the second phase of the campaign further strengthening its popularity in the market and drive purchase consideration. The series of TVC reinforces the greater functionality, benefits, and mileage for Suzuki Access 125. The campaign showcases situations during day-to-day activities to connect with the customers.”

Here are the links to the YouTube videos:

  Boss: https://www.youtube.com/watch?v=2OXmIed0i2g

  Dhaba: https://www.youtube.com/watch?v=CnMzbV20deU

  Ram Ravan: https://www.youtube.com/watch?v=QFU5xt8pHTU


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