Honda celebrated the International Women’s Day by conducting road safety campaigns in 12 cities in India. Over 10,000 women participated in the initiative to create awareness on the usage of helmets, proper riding gear and the basics of riding a two wheeler. Honda’s female safety instructors also trained over 700 women in cities like Jalandhar, Kolkata, Pune, Noida and Hyderabad to help women ride confidently, where both theory and practice sessions were conducted at no extra charge. Honda also conducted various other activities like quiz and gaming for fun learning.
On Honda’s initiative for International Women’s Day, Yadvinder Singh Guleria, senior vice president, sales and marketing, HMSI, said, “Today’s woman is a driving force. Be it daily commute on a two-wheeler, riding a big bike for fun or even racing on track, she is independent and ready to take on the world. Saluting this spirit, Honda 2Wheelers India has taken the #HelmetOnLifeOn campaign to over 10,000 women across India. We are humbled by the response pouring in from across India, be it cities like Jalandhar, Hyderabad, Cuttack or even Karnal. Additionally, over 1 lac females are now trained two-wheeler riders through the special Free of Cost Dream Riding initiative at Honda’s 13 traffic parks across India.”